When you are thinking of a Social media strategy for your clients (or for you), you just have to get to know them! Who are you targeting? There is no real “how to social media”. I am sorry to inform all of you who thought it was a hair ball of a chore. There are some things to consider when you are referring to social media. Here they are in no particular order:
1) Engagement- When you post on Facebook, Twitter etc… be prepared to respond to those engaging you. That person/staff/smmgr handling the page really needs to have a feel and deep understanding of how the company presents itself. This is especially key when catering to the Local SEO market.
2) Familiarity- You should always know the tools you are working with even if you will be outsourcing to a social media manager. If you have never touched a site like twitter and Facebook it may be a good idea to create an account (even if its your personal account) and check it out.
3) Measure results- A common issue with doing social media as a form of expecting more business is that there is not any structure to measure its effectiveness. (Let me give you an example)
Account: Joes Pizza Shack
Goals: Engage customers on twitter and Facebook so that higher sales of the lunch special will be made to the “hip and cool” crowd using those services
Synopsis: Joes Pizza Launches a social media campaign and gets a few fans but they ironically see a decline in sales to the lunch special and are deciding to end the campaign prematurely. Joes” Large” pizza sales grew 10% on a weekly basis because of the engagement.
When it comes to measure-ability most companies (because they are new to social media) fail to take into account that more revenue was brought in from the social media outlet.
Because the social media platform is ever-changing and the consumers buying habits change; just as in traditional marketing… we MUST prepare to capture measured results from our social media presence.
So when you are tinkering with the mouse and keyboard and you think that your social media front is lost; pick yourself up by the bootstraps and get with your social media team that puts your own “how to” in how to social media?
terms used in post smmgr= social media manager